Apple iPhone 13 Pro Max

Macro video, very close-up on your talent

If macro photography is a big step forward, then what about macro video? Accessible even in slow motion and accelerated, it guarantees you a permanent wonder.

Night Bird

The iPhone 13 Pro is made for the dark. Its wide-angle camera has a wider aperture and the largest sensor, and it uses the LiDAR scanner for portraits in Night mode. The ultra wide-angle also benefits from a wider aperture, a faster sensor and a brand new autofocus. As for the telephoto lens, it in turn discovers the Night mode.

More zoom

The telephoto lens offers a focal length of 77mm for a 3x optical zoom. It is the ideal tool to embellish your portraits or accentuate the sharpness of images taken from afar. When your subject is close, switch to Portrait mode to easily create bokeh and try out different professional-grade lighting effects.

Cinematic mode, a great first

Now iPhone can shoot images with reduced depth of field and automatically incorporate elegant focus shifts from subject to subject. Cinematic mode anticipates how an important new subject will enter the frame and focuses on it at just the right moment, giving you an ever-expanding creative and narrative palette. And you have the option to change the focus or adjust the bokeh effect after shooting. Budding filmmakers, now is the time to get started.

Smart HDR 4 optimizes every part of the scene

Harnessing the extraordinary machine learning capability of the Neural Engine, the Smart HDR 4 can now make specific adjustments for multiple people in the frame. Software and ISP instantly adjust contrast, skin tone and lighting for each subject individually. Smile, everyone is looking their best.

Deep Fusion analyzes different exposures for each pixel

In low to medium lighting conditions, Deep Fusion pulls out its magic wand and uses the Neural Engine to analyze, pixel by pixel, different exposures. The best parts of the image are merged to produce the final result. And a multitude of details unfold before your eyes, bringing out even the most subtle textures.

Promotion

The new Super Retina XDR display with ProMotion has a refresh rate of 10 to 120 times per second, with a full range of frame rates in between. It goes into overdrive to deliver exceptional graphics performance when it’s needed, and smoothly slows down to save power when it’s not. Better, it accelerates and decelerates naturally to adapt to the speed of your finger on the screen. The feeling is absolutely unique.

For gaming, it’s hard to beat

Up to 120Hz screen refresh capability – combined with the exceptional graphics performance of the new 5-core GPU of the A15 Bionic chip – makes iPhone 13 Pro the perfect gaming partner.

5G the iPhone way

Quickly but surely, the world is getting 5G. From streaming to downloading, everything goes much faster. 5G is even fast enough for high-flying multiplayer gaming or augmented reality video sharing. In Smart Data mode, iPhone automatically downshifts when you no longer need extreme speed to save power.

Keep in touch

Chat on FaceTime while sharing movies, music or other on-screen content with Shareplay. Avoid dispersal by filtering out notifications that are not relevant at the time. And interact with text in images to send emails, make calls, get directions and more.